Puerto Rico Tourism Company

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The Puerto Rico Tourism Company (PRTC), founded in 1970, is a public corporation responsible for
stimulating, promoting and regulating the development of Puerto Rico's tourism industry.

MARKET

We market Puerto Rico as a tourism destination through advertising, public relations and promotional activities.

PROMOTE

We promote tourism among visitors and local residents and provide visitor orientation and technical assistance to investors.

REGULATE

We evaluate tourism facilities, establish standards of quality and regulate and oversee gaming operations.

Read the Puerto Rico Tourism Company Law

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Mission

Our mission is to create and ease the implementation of public policy in order to make Puerto Rico a main and unique destination within the world tourism market.

We want to establish Puerto Rico as the focus of Caribbean tourism.

Vision

Project Puerto Rico as a leader in all of the components of economic development.

Board of Directors

Ing. Manuel Laboy Rivera, President
Dr. Marcos Vecchini Lugo
Lcdo. Ricardo X. Ramos
Sr. Roy E. Ramos Pérez
Lcdo. José E. Talavera Del Valle
Lcdo. Gabriel Olivera

Executive Team

About Us

The Puerto Rico Tourism Company (PRTC), founded in 1970, is a public corporation responsible for stimulating, promoting and regulating the development of Puerto Rico's tourism industry.