(San Juan, PR) - The executive director of the Puerto Rico Tourism Company (PRTC), Carla Campos and the founder and CEO of Beautiful Destinations, Jeremy Jauncey, announced today their partnership to showcase Puerto Rico as a unique and world-class travel destination to over 20-million users in 180 countries through a unique set of assets that capture the island’s rich diversity of landscapes, people and attractions.
The Puerto Rico Tourism Company partnered with Beautiful Destinations to use its best-in-class ability to capture the essence of destinations through compelling photos and videos. This content, which Discover Puerto Rico - the island’s newly-established destination marketing organization tasked with engaging with new audiences of business and leisure travelers abroad - will also use as part of its marketing efforts, will be shared across Beautiful Destinations platforms, reaching the entire community connected to its 20-million strong network. The photos and videos showcase the destination’s mountain ranges, coastlines, historic centers, and attractions that make Puerto Rico such a perfect choice for everything from a digital detox to an Instagrammable moment.
“The Puerto Rico Tourism Company is thrilled about our collaboration with Beautiful Destinations. The new-portfolio of assets shows, without a shadow of a doubt, that Puerto Rico is an amazing place ready to welcome everyone. The use of images to dispel any misgivings or uncertainty a potential guest may have about booking a reservation in Puerto Rico is key to our Destination Recover Strategy”, stated PRTC’s Executive Director. “By establishing direct contact with those interested in visiting Puerto Rico, through Beautiful Destinations’ social media accounts, we make sure they know our Island is open for tourism and indeed thriving”.
The people who engage with Beautiful Destination’s content across any of its platforms - from Instagram and YouTube to Snapchat and Facebook - collectively represent the largest travelers community on digital platforms. This community is passionate about exploration and the extraordinary power of geography to drive positive discussions about the world in which we live, while experiencing the world through perspectives that are both charmingly familiar and brilliantly unknown, breathtakingly complex and extraordinarily simple, serenely comfortable and exquisitely adventurous.
"Beautiful Destinations is immensely proud to have worked so closely with the Puerto Rico Tourism Company to curate the content and share the stories that reflect Puerto Rico's thriving tourism economy. At Beautiful Destinations, we are in the unique position to work with the most transformative countries, territories, regions, and cities the world over, and we know first-hand that this is a destination worth returning to again and again. We can't wait to share our take on Puerto Rico with the world,” said Jeremy Jauncey, Founder & CEO, Beautiful Destinations.
The joint venture between Puerto Rico and Beautiful Destinations goes beyond just presenting lovely locations. It also comes from the shared outlook that tourism has the capacity to promote economic growth, preserve natural resources, and improve the quality of life of communities. Puerto Rico is ready to receive visitors and is confident that visitors to the island will relish in its heritage, landscapes, culture, and the world-renowned beaches that distinguish the Caribbean the world over.
Additionally, PRTC, the government of Puerto Rico’s tourism agency, is sharing the newly acquired photos and videos with Discover Puerto Rico, the island’s destination marketing organization (DMO) established under Puerto Rico’s Governor Ricardo Rossello Nevares administration, to be used for tourism marketing efforts internationally.
"Every country has its pivotal moments," said Brad Dean, CEO of Discover Puerto Rico. "This is our moment. Puerto Ricans - from innovative restauranteurs to detail-oriented hoteliers, creative entrepreneurs to impeccable meeting planners - are coming together to welcome the world to our no-filter-needed island. We are thrilled to join the Beautiful Destinations team in aligning our shared values towards the common goal that with tourism and global exploration comes prosperity and understanding, gratitude and joy. There's no better time to visit us in Puerto Rico."
The Puerto Rico Tourism Company coordinated the filming of various locations at the beginning of 2018. The new portfolio will be available on popular social media, YouTube, Instagram, Snapchat and Facebook to and shared across PRTC, Discover Puerto Rico and Beautiful Destinations platforms. “Puerto Rico is ready, and we are confident our guests will have an unforgettable travel experience while enjoying our heritage, landscapes, culture and world-renowned attractions that have made our Island famous around the globe” added PRTC’s Executive Director, Carla Campos.